Instinct® Backpack is now available in Shop

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​Designed in London

For creators, explorers

and those who never settle for less

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Learn More


Instinct® Backpack

Instinct® backpack is a revolutionary modular packing system powered by US Velcro®. Introducing a whole new way of backpacking experience with UX design, you can pack just as easy as using your smartphone with 6 different Instinct® Incubes. Your everyday and travel journey can now be smooth and clutterless. With concept car futuristic outline, Instinct is unique while low profile. The integration of UX design brought to ergonomic straps and easy access pockets Together with the  Instinct® smart packing app, your every travel essentials will be perfectly under control.

Ergonomic straps and Instinctive pocket

Four instant-access pockets on both ergonomically shaped and positioned shoulder straps locate your transportation card, keys and coins just next to your hand.

A safety pocket at the back secures your valuable items.




Crafted from PFC-free Twill and Polyurethane coated Nylon fabric. Three layers of construction make it highly durable and waterproof.

All outer zippers are SBS weather proof TPU coated zippers.*

SBS is the second largest zipper provider in the world. Bluesign Approved.

Inspirational reflective safety strips along both sides and logo at the front and bottom keeps you safe when cycling at night.

Hand carry

Switch to Hand Luggage in seconds by just rolling up the cover at the back.

Fix securely on your suitcase handle with US Velcro® powered strip.

Top compartment

Shell protected sunglasses and accessories pocket at the top.

Make sure your valuables are well protected and easily accessible.


Easily reach every item inside the backpack directly from the dedicated side opening.

Built-in device charging port, power up your electronic devices anytime and anywhere.

Separated shoes compartment keeps other items clean.

Well padded laptop compartment has its zipper hidden to protect your laptop up to 17.5" 

Woolen iPad pocket fits your iPad/tablet up to 10.5" while ensures the screen not having any print or scratches.  

Anti-theft Laptop & tablet compartment


One more thing...

Modular Packing System

Introducing the Instinct® modular packing system powered by US Velcro®, now you can customize your backpack for different trip purposes. Perfectly built for city travelers, photographers, commuters, business travelers, cyclers, and gym users, or even if you belongs to all of the above.  

6 different Instinct packing Incubes well organised all your items with clear but stylish logo. Made with durable water-resistant Polyester that well protected your items. 

Instinct® Packing Incubes


Smart App

The Instinct® Smart App handles EVERYTHING throughout your travel journey.

*Just launched on iOS platform, click HERE to download or search "instinct backpack" at App store

Packing List

Trip Reminder

Weather Forecast

Exchange Rate

Socket Type


Our Story & Mission

As frequent travelers and designers, we felt the need to design a stylish backpack that can truly suit travelers' needs as we couldn't find any in the market. We then spent a whole year to develop Instinct® Backpack and the whole travel system back in London. Our goal is to have a stylish outlook yet easy organised system for travelers to worry less on packing. After countless brainstorming, testing and prototyping, Instinct successfully launched in Feb 2018 on Kickstarter then Makuake (Japan) in 2019. By combining the worlds of fashion, technology and industrial design, a whole new way of travel experience was therefore brought to hundreds of people in over 40 countries across the whole world since then.

What Media Say

“The Instinct Backpack makes packing easier and less time-consuming than ever."

Gadget Flow

“It is not just a bag for holding everything inside. It handles every ite like an assistant with the revolutionary Instinct Packing System and 6 functional "Incubes"."


“I’m really impressed in how well this bag works as a travel backpack as well as how cool all the accessories they put together integrate into the bag itself"

Traveling Salseros - youtuber

​“This backpack is a combination of all useful features that you wish for, in one."

Gismo Review

What Users Say

Arun, Backer

" I have used your bag it's really worth it.. Hope you guys can do more innovative things in the future. "

Michael, Backer

"It is a life-changing backpack. I was not an organised person, but now with the packing system I can easily organised all my everyday and travel stuffs.

Thank you Instinct.

Jake, Backer

" I received it today and wow I am just amazed! I cannot wait to use it for my travels soon. " 

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© 2019 by Instinct Backpack Limited ®

Designed in London